Use Case · Breaking News
From publish to push, instantly.
Wire your publishing workflow to fire an event, and let an automation send the alert the second a story goes live — or send manually when you need full control.
01
Post publishes
Your CMS or publishing workflow fires a "post-published" custom event to the API with the story details.
02
Automation triggers instantly
The custom-event trigger enrolls matching subscribers the moment the event lands — no wait step needed for breaking news.
03
Send immediately
A "send notification" step fires right away, using a message pulled from your Messages library.
04
Or send manually
For a one-off alert, skip automation entirely and send a campaign straight to a segment — delivery is still on the same fair-queue pipeline.
Built for publishers
Segment readers by beat, track click-through per story, and keep delivery fast even on your biggest traffic days.
See web push for publishers