Use Case · Repeat Traffic
Win back the visitors who've drifted.
Use your own engagement data to build a "gone quiet" segment, then reach it with a recurring campaign instead of sending the same message to everyone.
Start from event data
Every delivery, open, and click is logged as an event — the same data that shows you who has actually engaged recently.
Build a "gone quiet" segment
Segment subscribers by tags or custom attributes you set based on their engagement — for example, tagging anyone who hasn't clicked in your last few sends.
Send a recurring win-back campaign
Schedule a recurring send to that segment — each occurrence is tracked separately in reporting, so you can see whether it's working over time.
Re-tag as they come back
When a lapsed subscriber clicks again, move them out of the "gone quiet" tag so the next win-back send only reaches subscribers who still need it.