Use Case · Repeat Traffic
Win back the visitors who've drifted.
Use your own engagement data to build a "gone quiet" segment, then reach it with a recurring campaign instead of sending the same message to everyone.
Start from event data
Every delivery, open, and click is logged as an event. The same data that shows you who has actually engaged recently.
Build a "gone quiet" segment
Segment subscribers by tags or custom attributes you set based on their engagement. For example, tagging anyone who hasn't clicked in your last few sends.
Send a recurring win-back campaign
Schedule a recurring send to that segment. Each occurrence is tracked separately in reporting, so you can see whether it's working over time.
Re-tag as they come back
When a lapsed subscriber clicks again, move them out of the "gone quiet" tag so the next win-back send only reaches subscribers who still need it.