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Features · Subscribers

A subscriber list you can actually work with.

See who opted in and when, what browser and country they came from, and whether their device is still reachable. Tag them however your business thinks about people, then turn those tags into audiences.

app.notifypress.com

The NotifyPress subscriber list for a site with 545K total and 545K active subscribers, showing ten of them. Each row carries a masked push token, a location, the browser and device, a timezone, an IP address, any tags, an Active or Inactive status badge, and the date they registered. One row is tagged marketing and seo; the rest show an empty add-tag button. A search box above the table reads “Search by city, country, browser”.
Country, browser, device and timezone all arrive on their own at opt-in. The status badge is the column that matters most. It tells you which of these people you can still actually reach.

What’s on a subscriber

Everything except the last row arrives on its own, the moment someone subscribes.

Where they are

Country and city, read from the browser's own timezone at opt-in rather than from an IP lookup. Country is what segments filter on; city is there to read.

What they are using

Browser and device: Chrome, Firefox, Safari, Edge or Opera, on desktop, mobile or tablet. Both are segment dimensions, so no setup is needed to use them.

Whether you can still reach them

An Active or Inactive badge per row, and the reason behind it: unsubscribed, token expired, or token rejected. A count you can trust is worth more than a big one.

Whatever you decide to record

Your own tags, typed as category, interest or custom. This is the column that carries everything the browser cannot tell you.

The push token itself is shown masked, and never has to leave the dashboard. The REST API refers to a subscriber by that token when you need to act on one from your own code.

From opt-in to audience

01

They opt in

A visitor accepts the browser prompt and the row is created, with the moment of consent recorded against it, which is the record you want if anyone ever asks how a subscriber ended up on your list.

02

You tag them

Apply a tag from the subscriber list, from an automation's add-tag step, or through the REST API when something happens on your own site. Tags are per site, and named however your business thinks about people.

03

The tag becomes an audience

Saved segments filter on tags alongside country, device and browser, so the label you applied last month is a targeting option on every campaign from then on.

The number in front of you means something

Push tokens die quietly. A visitor clears their browser data, or a token simply ages out, and most tools go on counting them. Here, every send reports back: a token the browser has expired or rejected is deactivated with the reason recorded, campaigns only go to active subscribers, and long-inactive rows are eventually cleared out altogether.

Nothing to run, and nothing to reconcile. It just means the audience size you see before you press send is people, not history.

Turn those tags into an audience

A tag on its own is just a label. A segment is a saved filter that combines your tags with country, device and browser. Built once, then offered as a targeting option on every campaign you compose.

Questions, answered.

Start collecting subscribers today.

Free forever for up to 300 subscribers.